49°
Goldfish, the popular cheddar-flavored catch launched in 1962 and known for a special appeal to kids, now has a new name. For a limited time, at least.
And there's nothing fishy about why it's made the change. To try to get more adults to reel in the product.
Out from the familiar orange-and-white packaging is the iconic "Goldfish Baked Snack Crackers" name, and in is this: "Chilean Sea Bass Baked Snack Crackers."
It's a big switch, but the crackers are made with the same ingredients, says Connecticut-based parent company Pepperidge Farm, located in Norwalk.
"New adult-sounding name," Pepperidge Farm says. "Same Goldfish Taste."
Goldfish fans can purchase two bags of the newly branded crackers for $7.38 through Wednesday, Oct. 30 at ChileanSeaBassCrackers.com. But you'll want to order early in the day (starting at 9 a.m.) because they've been quickly selling out.
Pepperidge Farm is not saying how long they will be available beyond this week.
Click here to follow Daily Voice Susquehanna Township and receive free news updates.
